Dreft: Messiest Baby Campaign

There is no denying that toddlers are some of the messiest beings on the planet. Two years ago I would have never imagined the things I would be cleaning and wiping off of my clothes. I often find myself discouraging my daughter from playing outside simply because I know she will be covered head to toe in mud (at least I hope that is mud) within seconds of stepping outside.  Apparently I am not alone. A Dreft survey with Wakefield revealed that 87% of moms encourage their children to avoid messy activities and 88% of moms have admitted to letting their children play in only a diaper to avoid ruining clothes. However, 89% of those same mothers agreed that their children are happier when they are dirtier. Dreft believes that kids deserve to get dirty every once in awhile and parents deserve a little peace of mind. On October 25th, actress Molly Sims helped Dreft launch nationwide search for America’s Messiest Baby at the Dreft Messy Play Date Party in New York City.Molly Sims

Dreft also partnered with Dr. Dyan Hes, Medical Director of Gramercy Pediatrics, who was able to provide everyone with some fantastic tips. One of those tips included allowing children to drop and throw their food. I know it sounds crazy, but apparently when children drop their food during mealtime, it reinforces object permanence. That means they will eventually realize that things don’t automatically come back to them. Dr. Hes also suggested stocking up on bibs to catch the mealtime mess. Bibs are easy to use and can easily be tossed straight into the washer (with a little Dreft of course) which makes clean-up a breeze. This Dreft Messiest Baby Campaign has really taught me that it’s okay for my daughter to get a little messy sometimes. Also, since Dreft removes 99% of food and dirt stains, I don’t have to worry about tossing out any of her clothes!

A messy toddler is a happy toddler, right?PicMonkey Collage.jpg

Visit The Dreft Website

View The Dreft Facebook Page

Follow Dreft On Twitter

View The Dreft Instagram Page

Enter The Dreft Messiest Baby Contest

RSVP For The #MessiestBabyContest Twitter Party (Monday, November 14th from 9PM-10Pm)

This post and giveaway were made possible by iConnect and Dreft. I was compensated for my participation in this campaign, but all opinions are 100% mine.


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